A dance recital is an event that the dance students’ families and friends look forward to, but it can also be a source of stress for dance teachers and studio owners. There is always the dilemma of how much to charge for dance recital tickets. Striking the right balance can be tricky. It’s important to ensure that you’re charging enough to cover your costs and make a profit, but you also don’t want to charge so much that it discourages people from attending the recital. So how do you determine the perfect price for dance recital tickets? Here are some things to consider:
Production Expenses
The cost of putting on a dance recital can quickly add up. In addition to costumes, props, and stage decor, you may need to rent an auditorium or studio space. There will also be production staff including teachers, choreographers, and technicians to pay. All these costs must be considered when determining how much to charge for dance recital tickets.
Local Competition
It’s also helpful to look at the dance recital ticket prices of other performances in your area. This will give you an idea of what people are used to paying and what they consider reasonable. Keep in mind, though, that even if a particular dance studio has a lower price point than you’re targeting, it can still be beneficial to charge the higher amount if you feel your dance recital is a higher-quality production.
Audience Demographics
The size of your target audience plays a significant role in setting the appropriate dance recital ticket price. For instance, if you have a large dance studio with hundreds of students and families, you may want to charge a lower price in order to encourage them all to come.
On the other hand, if your dance recital is smaller and more exclusive, you can consider charging a higher price point. It’s also important to factor in the profile of your dance recital audience. For example, if dance classes are a luxury for families in your area, you may want to keep ticket prices affordable so that everyone has an opportunity to participate.
Profit Margin
It’s essential that dance recital ticket prices are set at an amount that will generate enough profit for your dance studio or organization. The profits from one dance recital will help to fund the next one. Generally speaking, tickets should be priced so that after deducting all the expenses associated with putting on a dance recital, you will make a 20-30% profit.
Stick to the Budget
While you can’t control all the factors involved in determining how much to charge for dance recital tickets, keeping a tight rein on the budget can help keep ticket prices reasonable and profitable.
Production expenses are where dance studio owners and teachers have the most opportunity to save money. Repurposing previously used costumes or props is a great place to start. Encourage the dancers’ family members to volunteer their services checking in patrons or selling concessions.
Another place you can save is at the box office. The price of printing tickets and manually tracking sales can use up valuable time and money. However, there is a better option.
Online Dance Recital Tickets With BookTix
An online ticketing system may not sound like a budget-friendly idea at first, but you will be pleasantly surprised once you check out BookTix. We developed our online ticketing platform with community theaters, schools, and dance studios in mind. It provides you with all the features of a professional box office and it is virtually free to use. The nominal fee to use the system can be incorporated into the ticket price without a substantial increase to the purchase price. Check-in is streamlined with our mobile app, freeing up recital staff for other tasks.
If BookTix sounds like something your dance studio needs and you want to learn more, schedule a demo today!
