No matter how well your theater productions went last year, you’re probably already brainstorming ways to make them even more successful in the new year. There are a multitude of opportunities to take your productions to the next level, but where should you begin? Here are some ideas to help you get started.
Increase Your Audience
Fill every seat in the house. It goes without saying that this is the ultimate goal. When working to elevate the success of your theater productions, there are a few different ways you can make that happen.
Marketing
It might be time to upgrade your marketing strategy. Theater productions rely heavily on effective marketing strategies to ensure that the show is seen by as many people as possible. Investing in a good marketing campaign can elevate your production and reach even more audience members in the new year.
Even small community theaters and school drama clubs should have a website. If you can invest in a professionally designed website – great! If not, there are many DIY platforms where you can build your own website.
This doesn’t mean you should abandon traditional print materials such as postcards or fliers. These are still some of the most cost-effective methods of getting the word out about your production.
Social Media
Social media is another great way to spread the word about upcoming theater performances! Utilizing social media platforms like Facebook, Instagram and Twitter allow you to reach a wider audience than ever before.
Take advantage of these platforms to post engaging photos and videos, promote discounts, encourage ticket sales and generally build a buzz around your theater production. This is especially important for smaller productions that may struggle to get their name out into the wider public sphere.
To really make your theater productions stand out, be sure to post behind-the-scenes photos and videos, exclusive previews of upcoming shows, cast interviews, and more. This will help foster an intimate connection between you and your audience that can’t be replicated with other forms of entertainment.
Live Stream Your Production
Increasing your audience can go beyond filling all the seats in the house. Expand your reach and your audience by live streaming your production. With more people turning to digital platforms for entertainment and connection due to pandemic-related concerns, live streaming your production could help boost viewership and engagement. Plus, it allows those who would otherwise be unable to attend a live performance to still enjoy the show in the comfort of their own home.
Brainstorm New Special Effects
The new year is the perfect time to brainstorm unique and revolutionary special effects for your theater productions. Special effects can make all the difference in audience engagement and satisfaction, so it’s worth taking the time to come up with something that will really wow your viewers.
Think outside of the box and explore new technologies like projection mapping or augmented reality. You don’t have to invest in expensive equipment either – simple techniques like using smoke machines or strobe lights can still create visually stunning effects. Look back on your previous shows to get inspired and start dreaming up new ways to tell stories with theatrical magic.
Revamp Your Box Office
In the new year, you can elevate your theater productions by revamping your box office. A modernized ticketing system is an essential element of a successful production. Through online ticket sales and mobile ticketing, you can make it easier for customers to purchase tickets from any location without making a trip to the box office. An updated platform will also allow you to better track customer data, making it simpler to analyze trends and make informed decisions about marketing strategies. By giving customers more convenient ways to pay for tickets, you can drive up attendance for your productions.
BookTix Online Ticketing for Your Theater Productions
Streamline your ticketing process with BookTix. We offer several features, such as flexible pricing, merchandise upsells, automated seating charts, and more. Online ticketing makes it easier for customers to book their seats in advance. This helps avoid any last-minute rushes at the box office and also allows you to track ticket sales numbers more accurately. By streamlining your ticketing, you can ensure that every performance runs smoothly and efficiently.
Worried online ticketing will break the budget?
We designed our online event ticketing system with school and community theaters in mind. Selling tickets online with BookTix can also save your organization time and money. We provide an online ticketing system with no set-up fees, no contracts, and a low, flat fee charge per ticket that is INCLUSIVE of all credit card processing fees. It is as close to free as you can get while allowing you to box office like the pros.
So, if you’re considering using an online ticketing system or searching for a more efficient and cost-effective system than the one you are currently using, schedule a demo. Find out what makes BookTix different and how we can help your organization grow. Contact us today to learn more.
